Kristof De Wulf

Marketing · 2002–2009

A researcher in the Science corpus: 3 papers; trusts 8 researchers and is trusted by 7 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 24 citations into it; #2,176 of 6,289 by trust here, #1,670 by citations
• Social Psychology — 10 citations into it
• Organizational Behavior and Human Resource Management — 9 citations into it
• Clinical Psychology — 8 citations into it; #2,506 of 8,024 by trust here, #3,488 by citations

Whom Kristof De Wulf trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. John R. Rossiter
2. Beatrice Rammstedt
3. Franziska Völckner

Who trusts Kristof De Wulf overall

1. Arnold Japutra
2. Sebastian Molinillo
3. Jin Su

Papers from Kristof De Wulf's perspective

Ordered by how strongly the researchers Kristof De Wulf trusts endorse each paper. Same corpus, a different order for every researcher.

1. THE DEVELOPMENT OF MARKERS FOR THE BIG-FIVE FACTOR STRUCTURE
2. Measuring personality in one minute or less: A 10-item short version of the Big Five Inventory in English and German
3. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
4. The Big Five Personality Factors and Personal Values
5. A Conceptual and Measurement Comparison of Self-Congruity and Brand Personality
6. International market segmentation: issues and perspectives
7. A re-examination of the generalizability of the Aaker brand personality measurement framework
8. Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value
9. A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation
10. The role of brand personality in charitable giving: An assessment and validation

Their papers

• Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality (2003) — 382 citations
• The influence of topic involvement on mail survey response behavior (2002) — 109 citations
• A new measure of brand personality (2009) — 677 citations