Brand personality: theory and dimensionality

By G. Davies, José I. Rojas‐Méndez, S. Whelan, Melisa Mete, T. Loo. 2018

105 citations recorded by the source corpus.

Subfields: Clinical Psychology, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/c46eb5f2c043773e547fa0bf4d362a6323297260