The influence of corporate character on customers and employees: Exploring similarities and differences
205 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/84462b63607049a4974617305dc8844c95c56901
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In Marketing
In Organizational Behavior and Human Resource Management
In Strategy and Management
Citations in the corpus
- Determinants of fashion store personality: a consumer perspective (2009, background): “The characteristics of being “agreeable” and “ruthless”, for example, have been shown to affect customer satisfaction (Chun and Davies, 2006).”
- The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context (2013, background): “Chun and Davies (2006) in their study concluded that in retail, positive image positively correlates with customer satisfaction which is a significant predictor of loyalty.”
- Employees as internal audience: how advertising affects employees’ customer focus (2010, background): “Brand images that appeal to customers do not always appeal to employees (Chun and Davies 2006).”
- IMC antecedents and the consequences of planned brand identity in higher education (2017, background): “Empirical findings by Chun and Davies (2006) have shown that at an organisational level, the relationship of brand identity to positioning may vary according to the audience targeted, e.g. certain elements of corporate brand imagery can be promoted to both internal and external stakeholders, whilst…”
- Linking corporate social responsibility to corporate reputation: A study on understanding behavioral consequences (2012, background): “For instance, Chun and Davies (2006) study the effect of CR on customer and employee satisfaction.”
- Employer brand trust and affect: linking brand personality to employer brand attractiveness (2014, background): “Here it has been shown that the corporate brand personality perceptions are suitable for measuring corporate reputations from the viewpoint not only of costumers but also of employees (e.g. Chun, 2005; Chun and Davies, 2006; Davies et al., 2001; Davies et al., 2010).”
- Employer‐brand equity, organizational attractiveness and talent management in the Zhejiang private sector, China (2011, background): “Internal branding and employees' roles in corporate branding are also of growing interest, as is interest in employer and employee branding ( Chun and Davies, 2006”
- Social Identity Perspective on Brand loyalty (2012, background): “For example, Chun and Davies (2006) find that brand character/ personality is positively related to customer satisfaction.”