Mariea Grubbs Hoy
Sociology and Political Science · 2010–2019
A researcher in the Science corpus: 4 papers; trusts 17 researchers and is trusted by 2 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 45 citations into it; #17,526 of 22,756 by trust here, #11,144 by citations
- Marketing — 32 citations into it
- Literature and Literary Theory — 15 citations into it
- Communication — 10 citations into it
- Education — 9 citations into it
- Human-Computer Interaction — 5 citations into it
Whom Mariea Grubbs Hoy trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Sophie C. Boerman
- Ethan A. Kolek
- Glenn A. Bowen
- E. V. van Reijmersdal
- Daniel Saunders
- Nathaniel J. Evans
- Esther Rozendaal
- Joshua Fogel
- George R. Milne
- Ellen Garbarino
Who trusts Mariea Grubbs Hoy overall
Papers from Mariea Grubbs Hoy's perspective
Ordered by how strongly the researchers Mariea Grubbs Hoy trusts endorse each paper. Same corpus, a different order for every researcher.
- Reconsidering Advertising Literacy as a Defense Against Advertising Effects
- The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust
- Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
- Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses
- Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?
- On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats
- “This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook
- Brand placement prominence: good for memory! Bad for attitudes?
- How to Measure Persuasion Knowledge
- Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising
Their papers
- How sponsorship transparency mitigates negative effects of advertising recognition (2018) — 96 citations
- Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos (2018) — 89 citations
- Gender Differences in Privacy-Related Measures for Young Adult Facebook Users (2010) — 454 citations
- Smart Devices, Smart Decisions? Implications of Parents’ Sharenting for Children’s Online Privacy: An Investigation of Mothers (2019) — 120 citations