The Effect of Distractions While Tasting a Food Sample: The Interplay of Informational and Affective Components in Subsequent Choice

By B. Shiv, S. Nowlis. 2004

115 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/9fd306b108270ed8615541d58193ce0231bf0c48

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Galen Bodenhausen
2. Bertram Gawronski
3. Blair Kidwell
4. Pierre Chandon
5. Aradhna Krishna
6. J. Kees
7. A. Andreasen
8. Maura L. Scott

In Marketing

1. Brian Wansink
2. Pierre Chandon
3. Aradhna Krishna
4. Blair Kidwell
5. J. Alba
6. Elanor F. Williams
7. Galen Bodenhausen
8. A. Andreasen

In Sensory Systems

1. Aradhna Krishna
2. Wendy Liu
3. Galen Bodenhausen
4. Bertram Gawronski

Citations in the corpus

• Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating (2014, background): “With the few exceptions discussed below, consumer research has generally examined the effects of distraction on food choice, not on consumption quantity (Shiv & Fedorikhin 1999; Shiv & Nowlis 2004).”
• How Images of Other Consumers Influence Subsequent Taste Perceptions (2013, background): “Previous research has shown that when the affective component of consumption is made more salient, whether through distraction (Nowlis and Shiv 2005; Shiv and Nowlis 2004) or presentation (Shiv and Fedorikhin 1999), it reduces this conflict between affect and cognition, leading to increased taste…”
• Pleasure principles: A review of research on hedonic consumption (2013, background): “…but also the complexity of the consumer (Linville, 1982; Millar & Tesser, 1986b) and the Please cite this article as: Alba, J.W., & Williams, E.F., Pleasure principles: A re (2012), http://dx.doi.org/10.1016/j.jcps.2012.07.003 consumer's situational capacity to be discerning (Shiv & Nowlis, 2004).”
• An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, background): “Nowlis and Shiv (2005) and Shiv and Nowlis (2004) examine the effect of distracting (musical) input on food choice.”
• Promoting positive change: Advancing the food well-being paradigm☆ (2013, background): “Emotions often occur spontaneously, without intention, and may take precedence over cognitive information consumers consider when making food decisions (Shiv & Nowlis, 2004).”
• Consumer decision making and aging: Current knowledge and future directions (2009, background): “When young consumers are placed under high cognitive load conditions, they rely more on affect than information to make choices (Shiv and Nowlis, 2004).”
• Unraveling the Processes Underlying Evaluation: Attitudes from the Perspective of the Ape Model (2007, background): “tive–Impulsive Model and Smith and DeCoster’s (2000) distinction between associative and rule–based processes (see also Lieberman, Gaunt, Gilbert, & Trope, 2002; Sloman, 1996).”
• Focusing on Desirability: The Effect of Decision Interruption and Suspension on Preferences (2008, background): “Finally, it may be important to consider the effect of interruptions on other cognitive and affective processes such as sensory experiences (Shiv and Nowlis 2004), creativity and artistic expressions, as well as the effect of interruptions at a macro level, for example, whether a multitasking…”
• A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors (2008, unknown): “For example, Stewart et al. (1984) and Cornell et al.”