How Images of Other Consumers Influence Subsequent Taste Perceptions

By M. Poor, Adam Duhachek, H. S. Krishnan. 2013

111 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/9ff0366cdaec90947fec36df1c9069e1d7dfa0ba

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Maura L. Scott
2. Stephan Ludwig
3. Ko de Ruyter
4. Martin Wetzels
5. Dhruv Grewal
6. Keith Wilcox

In Marketing

1. Ko de Ruyter
2. Dhruv Grewal
3. Ilana Shanks
4. Maura L. Scott
5. Jenny van Doorn
6. Dominik Mahr
7. Martin Wetzels
8. Keith Wilcox

In Sensory Systems

1. Dhruv Grewal
2. Nancy M. Puccinelli

Citations in the corpus

• Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages (2019, background): “That is, simply seeing an image together with a social media brand message might be sufficient to influence thoughts and behaviors (Poor, Duhachek, and Krishnan 2013).”
• Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses (2019, background): “In the remaining studies, the main dependent variable pertains to food consumption (i.e., actual eating or eating intentions); thus, we control for hunger (Poor, Duhachek, and Krishnan 2013) and dieting (Briers and Laporte 2013; VanEpps, Downs, and Loewenstein 2016).”
• Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context (2015, background): “Both action and inaction goals can be elicited through media, such as magazine headlines (Poor, Duhachek, and Krishnan 2013), and marketing communications, such as an advertisement or tagline (Albarracín, Wang, and Leeper 2009; Laran 2010).”