The Ford Brand Personality in Chile

By José I. Rojas‐Méndez, Isabel Erenchun-Podlech, Elizabeth Silva-Olave. 2004

127 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/39ab5dad6b230756dcc9b184913a636154b6deae

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In Organizational Behavior and Human Resource Management

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Citations in the corpus

The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market (2009, background): “Rojas-Mendez, Erenchun-Podlech, and Silva-Olave (2004) 's study, which investigates the Ford brand personality in Chile, finds that the component of “ruggedness” in Aaker (1997) 's scale does not result in acceptable reliability and validity.”
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017, background): “For example, out of the brand personality dimensions developed by Aaker (1997), many studies mainly focus on two, namely, sincerity and excitement, respectively (e.g. Aaker et al., 2001; Hosany et al., 2006; Ivens and Valta, 2012; Rojas-Mendez et al., 2004; Sung et al., 2015).”
Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour? (2017, result): “For instance, the study of Rojas-Mendez, Erenchun-Podlech, and Silva-Olave (2004), which was conducted for Ford brand personality, found that the "Ruggedness" dimension resulted with non-acceptable reliability and validity; as a result, it would be required to validate the components of brand…”
Brand Personality Factor Based Models: A Critical Review (2012, background): “see Rojas-Mendez et al., 2004). Of particular interest is the work by Sung and Tinkham (2005), who compared BP in relation to perceptions of brands in the US and Korea, finding differences at the item and facet level, for both their Korean and US study, as well as different factors for Korea.”
Positioning and differentiation by using brand personality attributes (2010, background): “Some researchers focused on the perception of a certain brand (Rojas-Méndez et al., 2006; Venable et al., 2003; Smith et al., 2006), while others examined the management aspect of brand personality (Chun and Davies, 2001; Opoku et al.”
Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China's auto industry (2008, background): “The same empirical evidence is also provided by Rojas-Mendez et al.’s (2004)”