José I. Rojas‐Méndez
Marketing · 2004–2018
A researcher in the Science corpus: 6 papers; trusts 5 researchers and is trusted by 2 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 50 citations into it; #4,558 of 6,289 by trust here, #4,031 by citations
- Sociology and Political Science — 44 citations into it; #16,380 of 22,756 by trust here, #16,211 by citations
- Social Psychology — 24 citations into it
Whom José I. Rojas‐Méndez trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Kenneth A. Bollen
- Susan T. Fiske
- Jennifer L. Aaker
- Barbara M. Byrne
- J. Scott Long
- Amy J. C. Cuddy
- Helena Alves
- J. Loehlin
- Alain d'Astous
- N. Papadopoulos
Who trusts José I. Rojas‐Méndez overall
- Vikas Kumar
- G. Davies
- Xuehua Wang
- Jogendra Kumar Nayak
- M. Avis
- S. R. Nikhashemi
- P. Sultan
- Saqib Ali
- Diana Ingenhoff
Papers from José I. Rojas‐Méndez's perspective
Ordered by how strongly the researchers José I. Rojas‐Méndez trusts endorse each paper. Same corpus, a different order for every researcher.
- Universal dimensions of social cognition: warmth and competence. (Trends in Cognitive Sciences)
- Testing Structural Equation Models
- Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter
- Destination Personality: An Application of Brand Personality to Tourism Destinations
- Brand personality: How to make the metaphor fit?
- Do brand personality scales really measure brand personality?
- Warmth and Competence As Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map
- A model of (often mixed) stereotype content: competence and warmth respectively follow from perceived status and competition.
- Brands as Intentional Agents Framework: How Perceived Intentions and Ability Can Map Brand Perception (Journal of Consumer Psychology)
- Destination image and destination personality: An application of branding theories to tourism places
Their papers
- The U.S. brand personality: A Sino perspective (2013) — 87 citations
- Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation (2017) — 119 citations
- Brand personality: theory and dimensionality (2018) — 105 citations
- Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change (2016) — 162 citations
- Determinants of Student Loyalty in Higher Education: A Tested Relationship Approach in Latin America (2009) — 215 citations
- The Ford Brand Personality in Chile (2004) — 127 citations