Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

By Sebastian Molinillo, Arnold Japutra, Bang Nguyen, Cheng-Hao Steve Chen. 2017

93 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/aa02841edf03ba0c457a1800115ebb5f08a5153a