Cheng-Hao Steve Chen

Marketing · 2017

A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 26 citations into it
• Sociology and Political Science — 16 citations into it
• Organizational Behavior and Human Resource Management — 9 citations into it

Whom Cheng-Hao Steve Chen trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. Nicola E. Stokburger‐Sauer (in Marketing)
2. M. Holbrook (in Sociology and Political Science)
3. Boonghee Yoo (in Marketing)
4. Naveen Donthu (in Marketing)
5. Martin Eisend (in Marketing)
6. Traci H. Freling (in Marketing)

Papers from Cheng-Hao Steve Chen's perspective

Ordered by how strongly the researchers Cheng-Hao Steve Chen trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
2. Do brand personality scales really measure brand personality?
3. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
4. Multivariate Data Analysis (Technometrics)
5. Effects of brand personality on brand trust and brand affect
6. A re-examination of the generalizability of the Aaker brand personality measurement framework
7. When Good Brands Do Bad
8. When Brand Personality Matters: The Moderating Role of Attachment Styles
9. Dimensions of Brand Personality Attributions: A Person-Centric Approach in the German Cultural Context
10. Developing and validating a multidimensional consumer-based brand equity scale

Their papers

• Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017) — 93 citations