Bang Nguyen

Marketing · Sustainability · 2016–2020

A researcher in the Science corpus: 8 papers; trusts 29 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 139 citations into it
• Sociology and Political Science — 94 citations into it
• Organizational Behavior and Human Resource Management — 85 citations into it
• Information Systems and Management — 40 citations into it
• Management, Monitoring, Policy and Law — 37 citations into it
• Social Psychology — 26 citations into it
• Applied Psychology — 24 citations into it
• Strategy and Management — 19 citations into it

Whom Bang Nguyen trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Jörg Henseler
2. Kristopher J Preacher
3. Zi-Lin He
4. D. Bandalos
5. Qing Cao
6. P. Stern
7. Shing-On Leung
8. Andrew F. Hayes
9. Marko Sarstedt
10. Joseph F. Hair

Papers from Bang Nguyen's perspective

Ordered by how strongly the researchers Bang Nguyen trusts endorse each paper. Same corpus, a different order for every researcher.

1. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
2. Multivariate Data Analysis (Technometrics)
3. An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM
4. SPSS and SAS procedures for estimating indirect effects in simple mediation models (Behavoir research methods, instruments & computers)
5. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
6. Advanced Issues in Partial Least Squares Structural Equation Modeling
7. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
8. When Good Brands Do Bad
9. Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
10. Statistical mediation analysis with a multicategorical independent variable. (British Journal of Mathematical & Statistical Psychology)

Their papers

• Constituents and consequences of smart customer experience in retailing (2017) — 313 citations
• Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia (2020) — 86 citations
• Pro-Environmental Behaviours and Value-Belief-Norm Theory: Assessing Unobserved Heterogeneity of Two Ethnic Groups (2019) — 229 citations
• From Awe to Ecological Behavior: The Mediating Role of Connectedness to Nature (2018) — 141 citations
• The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking (2018) — 87 citations
• Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017) — 93 citations
• Health and cosmetics: Investigating consumers’ values for buying organic personal care products (2017) — 279 citations
• Brand ambidexterity and commitment in higher education: An exploratory study (2016) — 98 citations