Sebastian Molinillo

Sociology and Political Science · 2017–2021

A researcher in the Science corpus: 6 papers; trusts 15 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 117 citations into it
• Marketing — 107 citations into it
• Organizational Behavior and Human Resource Management — 66 citations into it
• Information Systems and Management — 43 citations into it
• Experimental and Cognitive Psychology — 10 citations into it
• Clinical Psychology — 8 citations into it

Whom Sebastian Molinillo trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Boonghee Yoo
2. Maggie Geuens
3. Traci H. Freling
4. Martin Eisend
5. Jennifer L. Aaker
6. Naveen Donthu
7. Nicola E. Stokburger‐Sauer
8. Kurt Matzler
9. Bert Weijters
10. Long‐Yi Lin

Who trusts Sebastian Molinillo overall

1. Jason M. S. Lam

Papers from Sebastian Molinillo's perspective

Ordered by how strongly the researchers Sebastian Molinillo trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
2. Multivariate Data Analysis (Technometrics)
3. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
4. Do brand personality scales really measure brand personality?
5. A re-examination of the generalizability of the Aaker brand personality measurement framework
6. Brand personality: How to make the metaphor fit?
7. Effects of brand personality on brand trust and brand affect
8. Building consumer–brand relationship: A cross‐cultural experiential view
9. Dimensions of Brand Personality Attributions: A Person-Centric Approach in the German Cultural Context
10. When Good Brands Do Bad

Their papers

• Responsible and active brand personality: On the relationships with brand experience and key relationship constructs (2017) — 122 citations
• DMO online platforms: Image and intention to visit (2018) — 305 citations
• “Find a flight for me, Oscar!” Motivational customer experiences with chatbots (2021) — 120 citations
• Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use (2021) — 319 citations
• Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination (2020) — 148 citations
• Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017) — 93 citations