Ning Liu

Marketing · with Wang · 2009

A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 15 citations into it
• Organizational Behavior and Human Resource Management — 6 citations into it

Whom Ning Liu trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Aron O'Cass

Papers from Ning Liu's perspective

Ordered by how strongly the researchers Ning Liu trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer evaluations of brand imitations
2. Retail Environment, Self-Congruity, and Retail Patronage: An Integrative Model and a Research Agenda
3. Linking Travel Motivation, Tourist Self-Image and Destination Brand Personality
4. The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective
5. The psychology of interpersonal relations
6. Brand Personality Structures in the United States and Korea: Common and Culture-Specific Factors
7. Product personality and its influence on consumer preference
8. The Ford Brand Personality in Chile
9. Understanding the role of retail store service in light of self-image-store image congruence
10. Direct and indirect effects of self-image congruence on brand loyalty

Their papers

• The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market (2009) — 87 citations