Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

By S. R. Nikhashemi, Naser Valaei, Arun Kumar Tarofder. 2017

92 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/12a82549bf9518c192f7d671553337f641918eb6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Arun Kumar Tarofder
2. Jacquline Tham

In Organizational Behavior and Human Resource Management

1. Arun Kumar Tarofder
2. Jacquline Tham

Citations in the corpus

• Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products (2019, background): “Nikhashemi et al. (2017) argued that customers who feel satisfy with the quality of products never switch to another products.”