Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

By Barak Libai, Ruth N. Bolton, M. Bügel, Ko de Ruyter, Oliver Götz, Hans Risselada, Andrew T. Stephen. 2010

662 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/337d055f114239d0b560e72b7768489042550ca8

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Citations in the corpus

Managing Engagement Behaviors in a Network of Customers and Stakeholders (2014, background): “This finding builds on the work of Libai et al. (2010), who argue that making sure that customers are self-confident when participating in a service should be a strategic goal of service providers.”
Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism (2016, background): “Especially the connection of consumers through a variety of social media (e.g., social networking sites, virtual communities, blogs) has fueled this development by enabling a wider and easier dissemination of public endorsements (e.g., Chu and Kim 2011; Godes et al. 2005; Libai et al. 2010).”
Receiver responses to rewarded referrals: the motive inferences framework (2013, background): “First, technology has allowed the emergence of new types of person-to-person interaction about products, and is shifting control of message and media timing to the consumer (cf., Libai et al. 2010).”
Talk Up or Criticize? Customer Responses to WOM About Competitors During Social Interactions (2014, positive): “influence recipients’ behavior, or does the influence take a form distinct from what the popular press suggests? Given the recent intellectual and business interest on this topic (Libai et al., 2010), investigating the effect of WOM-R on WOM given (WOM-G) is a fundamental aim of this study.”
Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites (2019, background): “Therefore, if recipients establish that an incoming piece of information is credible, their confidence in accepting what the informant advocates increases (Sussman & Siegal, 2003). In an experiment conducted by Petty, Priester, and Brinol (2002), where sources were depicted as credible, the recipien”
How to Transform Consumers into Fans of Your Brand (2012, background): “In this world, customers were passive “receivers” of relationship activities as well as brand messages and the company had control over the brand development process (Hennig-Thurau et al., 2010; Libai et al., 2010).”
Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products (2014, background): “These developments pose new challenges for marketing researchers and practitioners (Godes and Mayzlin 2004; Libai et al. 2010; Stephen and Galak 2012).”
Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM (2019, background): “…many special issues have devoted to the topic such as Journal of the Academy of Marketing Science (e.g. Harmeling et al. 2017; Pansari and Kumar 2017; Venkatesan 2017) and Journal of Service Research (e.g. Bijmolt et al. 2010; Kumar et al. 2010; Libai et al. 2010; van Doorn et al. 2010).”
Interactive Digital Advertising vs. Virtual Brand Community (2011, background): “Thus social media provide suitable platforms for viral advertising and marketing (e.g., Golan and Zaidner 2008; Utz 2009) and electronic word of mouth (e.g., Libai et al. 2010).”