Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM

By Shu-Chuan Chu, Che-hui Lien, Yang Cao. 2019

175 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/a4273dd74dda976ba266a4077e77b9cb3794a12e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Sociology and Political Science

1. Man Lai Cheung
2. Wilson K. S. Leung
3. Guilherme D. Pires
4. Hiram Ting
5. Philip J. Rosenberger

Citations in the corpus

• Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong (2020, background): “This allows them to become acquainted with consumers’ value contributions, as well as to develop intelligence to facilitate and promote peer-topeer interactions as well as consumer-brand interactions (Chu et al., 2018).”