Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

By Hans Risselada, Peter C. Verhoef, Tammo H. A. Bijmolt. 2014

234 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/caf7397ff229ef4a4e61fa103066067964131f96

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In Management Science and Operations Research

1. Dhruv Grewal

Citations in the corpus

• Marketing Analytics for Data-Rich Environments (2016, unknown): “For example, while Prins and Verhoef (2007) examine the synergies between direct marketing and mass communications, Risselada, Verhoef, and Bijmolt (2014) take advantage of data from customers ’ social networks to understand the dynamic effects of direct marketing and social in fl uence on the…”
• Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities (2019, methodology): “Tie strength is relevant in various information-sharing contexts; it refers to both the frequency of communication and the importance attached to the relations (Baker, Donthu, and Kumar 2016; Brown and Reingen 1987; Risselada, Verhoef, and Bijmolt 2014).”