How to Transform Consumers into Fans of Your Brand

By Benedikt Jahn, Werner H. Kunz. 2012

692 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c23409edfcee798e57b71470cfafa978de296c1e

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Citations in the corpus

Engaging customers through online participation in social networking sites (2017, background): “…of anecdotes, status, photos, videos or other brand-related contents that users can like, share or comment onwith other followers of the brand or their own friends and relatives (De Vries, Gensler, & Leeflang, 2012; Jahn & Kunz, 2012; Labrecque, vor dem Esche, Mathwick, Novak, & Hofacker, 2013).”
Co-creating services—conceptual clarification, forms and outcomes (2018, background): “…co-creation (e.g. Russo-Spena and Mele, 2012; Witell et al., 2011), involvement (e.g. Carbonell et al., 2012; Cheng et al., 2012), engagement (e.g. Jahn and Kunz, 2012; O’Brien et al., 2015), participation (e.g. Dong and Sivakumar, 2015; Engström and Elg, 2015), co-design (e.g. Gebauer et al.,…”
Online engagement factors on Facebook brand pages (2013, background): “Jahn and Kunz (2012) explore the factors that could convert consumers into loyal fans.”
On being attractive, social and visually appealing in social media: The effects of anthropomorphic tourism brands on Facebook fan pages (2018, neutral): “Social interaction value is value perceived from the growth, maintenance and broadening of relationships with others (Jahn & Kunz, 2012).”
The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention (2019, methodology): “If the customer is satisfied in this sense, he/she will probably visit the brand page more often (Jahn and Kunz 2012).”