Talk Up or Criticize? Customer Responses to WOM About Competitors During Social Interactions

By C. Ranaweera, Chanaka Jayawardhena. 2014

91 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3180435a5ab37ae139fa4e6eb9a5641bb4719a7e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Georgina Donkor
2. Nana Owusu-Frimpong
3. Kofi Osei-Frimpong
4. Graeme McLean

In Marketing

1. Georgina Donkor
2. Nana Owusu-Frimpong
3. Kofi Osei-Frimpong
4. Graeme McLean
5. Mansour A. Alyahya

In Sociology and Political Science

1. Graeme McLean
2. Georgina Donkor
3. Nana Owusu-Frimpong
4. Kofi Osei-Frimpong
5. Mansour A. Alyahya

Citations in the corpus

• Conformity Consumption Behavior and FoMO (2019, background): “Ranaweera and Jayawardhena [46] suggested that interactions may lead to a change in consumer’s attitudes.”
• The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective (2019, methodology): “PLS-SEM was used for model evaluation considering the nature of the data and measures (Hair, Sarstedt, Ringle, & Mena, 2012; Reinartz, Haenlein, & Henseler, 2009).”
• Examining online social brand engagement: a social presence theory perspective (2017, methodology): “Following Ranaweera and Jayawardhena (2014) and McLean and Osei-Frimpong (2017), additional variables were created to test the interactive effects.”
• Examining Tourism Consumers’ Attitudes and the Role of Sensory Information in Virtual Reality Experiences of a Tourist Destination (2021, background): “According to Ranaweera and Jayawardhena (2014), values falling below 50% satisfy the improbability of CMB.”