When Bad Things Happen to the Endorsers of Good Products
By T. Louie, R. Kulik, Robert Jacobson. 2001
152 citations recorded by the source corpus.
Subfields: Accounting, Finance
View Paper: https://www.semanticscholar.org/paper/031afb7aaa6575775173278a46db098dc291a071
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Accounting
In Finance
Citations in the corpus
- The value of celebrity endorsements: A stock market perspective (2011, methodology): “…is expected to be positive (+), negative (−/−), or mixed (0) a Statistical significance at the 10% level b Statistical significance at the 5% level 17 Louie et al. (2001) document that the endorsed firm witnesses negative stock returns when blameworthy endorsers are involved in undesirable…”
- The effects of negative information transference in the celebrity endorsement relationship (2009, background): “According to Louie and Kulik (2001), this can occur when a celebrity endorser is involved in an “undesirable event”.”
- Making and breaking relationships on social media: the impacts of brand and influencer betrayals (2021, background): “…ignored the spill-over effects of influencer transgressions on endorsed brands, although the impact of endorser scandals are a common topic in the context of mainstream celebrities (Bartz et al., 2013; Carrillat et al., 2013; Carrillat, et al., 2014; Louie et al., 2001; Till and Shimp, 1998).”
- Celebrity endorsements: a literature review and research agenda (2016, background): “However, a study by Louie, Kulik, and Jacobson (2001) found that negative events only have a negative effect on firm value if the celebrity is culpable for the event.”
- Celebrity endorsement, brand credibility and brand equity (2011, background): “Negative information can harm consumer perceptions of the endorsed brands (Louie et al., 2001; Till and Shimp, 1998) or be accepted (Money et al.”