Developing and validating a multidimensional consumer-based brand equity scale

By Boonghee Yoo, Naveen Donthu. 2001

3,059 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/30a7cb80a47e8117547f017304f7faf97831fdba

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Citations in the corpus

Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media (2020, background): “Yoo and Donthu (2001) conceptualized brand equity, based on Keller (1993) and Aaker’s (1993, 1996) frameworks.”
Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey (2014, methodology): “Dependent variable which is the purchase intention is measured by three items which were summed in order to operationalize the intention to purchase scale (Yoo and Donthu, 2001; Moon et al., 2008).”
A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector (2011, methodology): “However, according to the results of existing research, all of these elements should be considered dimensions of brand equity (Aaker, 1991, 1996; Yoo & Donthu, 2001).”
Understanding price premium for grocery products: a conceptual model of customer-based brand equity (2007, background): “Most researchers have since then provided similar definitions (Aaker, 1991; Keller, 1993; Yoo and Donthu, 2001; Lassar et al., 1995; Washburn and Plank, 2002, Rajh et al. 2003; Myers, 2003).”
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image (2017, background): “…ever brand image can persuade the future profit and long term cash flow as consumers show willingness to pay high and be part of marketing success (Yoo & Donthu ,2001).. Brand association is created with the help of direct experience of purchasing and also by the information flow to the consumer…”
Do corporate image and reputation drive brand equity in India and China? - Similarities and differences (2017, background): “As such, brand equity can be viewed as a feedback from consumers to companies and it has been used frequently as a dependent variable in research based on signalling theory (e.g., Yoo & Donthu, 2001; Yoo, Donthu, & Lee, 2000).”
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs (2017, methodology): “Finally, to measure Brand loyalty, a five items scale was adopted from the work of Yoo and Donthu (2001).”