YouTube vloggers' influence on consumer luxury brand perceptions and intentions

By Jung Eun Lee, Brandi A. Watkins. 2016

928 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bfe2297bdbe26ddeda50c0ca115e6168b77558df

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Citations in the corpus

I Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type (2020, result): “Consistent with literature on parasocial relationships (e.g., Chung and Cho 2017; Lee and Watkins 2016), results demonstrated that consumers tend to hold more favorable attitudes toward an SMI with a high perceived sincerity trait.”
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019, neutral): “For example, Lee and Watkins (2016) demonstrated that vloggers that act as brand ambassadors can elicit positive outcomes for luxury brands including brand value.”
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers (2021, background): “2017; Kay, Mulcahy, and Parkinson 2020; Lee and Watkins 2016; Luoma-aho et al.”
Influencer Marketing and Authenticity in Content Creation (2021, background): “…for two main reasons: (a) influencers are perceived as being more intrinsically motivated and authentic (Audrezet et al., 2020), and (b) influencers cultivate a more friendship-like, close, parasocial relationship with their followers (Frederick et al., 2012; Gong & Li, 2017; Lee & Watkins, 2016).”
The Perceived Fit between Instagram Influencers and the Endorsed Brand (2019, background): “The authors of the aforementioned studies on the impact of social-media influencers themselves have acknowledged the limitations of this part of their methodological approach and have argued in support of higher external validity (DeVeirman et al., 2017; Evans et al., 2017; Lee and Watkins, 2016).”
Making and breaking relationships on social media: the impacts of brand and influencer betrayals (2021, background): “Such collaborations contribute to many positive outcomes for brands through, for example, heightened purchase intentions (Lee and Watkins, 2016) and, for influencers, a chance to enhance connectedness with followers (Reinikainen et al., 2020).”
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog (2018, methodology): “Furthermore, Lee and Watkins (2016) examined PSI in the context of sponsored vlogs and found that PSI with an influencer increased adults’ positive brand evaluations and subsequently their purchase intentions.”
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions (2021, neutral): “…share experience, whilst Instagram facilitates digital influencers to promote products via picture sharing, and YouTube is regarded as a video sharing platform for vloggers to share information and promote products (Dessart et al., 2019; Jin and Ryu, 2020; Lee and Watkins, 2016; Lee et al., 2020).”