Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users

By Elmira Djafarova, Chloe Rushworth. Computers in Human Behavior, 2017

1,578 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/fb5068de18526b7e7e4b394f767d25fdce032ad5

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Citations in the corpus

I Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type (2020, background): “The credibility of SMIs as a product- information source is extremely powerful as consumers perceive SMIs as more relatable and socially close compared with traditional celebrities (Djafarova and Rushworth 2017).”
E-Commerce and Industrial Upgrading in the Chinese Apparel Value Chain (2018, background): “Instagram celebrities are influential for the purchasing behaviour of young women, while celebrities such as bloggers and YouTube personalities are becoming increasingly powerful (Djafarova and Rushworth 2017).”
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019, positive): “These non-traditional celebrities, only famous to a niche group of people (Abidin, 2016), are increasingly regarded as being more powerful than more traditional celebrities in the online context, since they are perceived as being more credible and accessible (Djafarova & Rushworth, 2017).”
Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization (2019, background): “Specifically, there is limited research that examines the factors that enhance consumers ’ attitudes towards Instagram advertising and the effect of these attitudes on consumer behaviour (Djafarova & Rushworth, 2017).”
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising (2021, background): “Because of the hybrid nature of paid and earned media, SMI endorsements are not perceived as persuasion attempts in general and are less likely to activate PK, resulting in increased message acceptance (Djafarova and Rushworth 2017; Wojdynski and Evans 2016).”
Keeping up with influencers: exploring the impact of social presence and parasocial interactions on Instagram (2021, background): “…studies have shown that consumers develop trust with influencers through parasocial interaction, which then help enhance brand attitudes and purchase decision (de veirman, Cauberghe, and Hudders 2017; de veirman, and Hudders 2020; djafarova and Rushworth 2017; Lou and Yuan 2019; Yuan and Lou 2020).”
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019, background): “For influencers, endorser relevance to the product was mentioned by consumers as important to endorsement success as well (Djafarova and Rushworth 2017).”
‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media (2019, background): “Whilst the development of micro-celebrities is mostly evident through Instagram, they also exist on YouTube, Twitter, and other social platforms (Djafarova & Rushworth, 2017; Gageler & Van der Schee, 2016).”
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers (2021, background): “…– definitively buy it Probably not buy it – probably buy it Note. aItems were employed in the first study. bItems were employed in the second study. chose the shampoo brand because it should be relevant to young females, who are often targeted by influencer marketing (Djafarova and Rushworth 2017).”