From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness
By Sommer Kapitan, D. Silvera. 2016
310 citations recorded by the source corpus.
Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/d690b07ca350e0bad6d938269084eecb547cb45e
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In Literature and Literary Theory
In Marketing
In Sociology and Political Science
Citations in the corpus
- The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019, unknown): “…of the communication process, is usually associated with a social function to establish connectedness with the interlocutor (Shen & Sengupta, 2018), and can ultimately lead to greater engagement towards the message content (Kapitan & Silvera, 2016; Mohd-Ramly & Omar, 2017; Mollen & Wilson, 2010).”
- How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value (2021, background): “The direct connections between emotional attachment and perceived information value with perceived influence reveal that followers must be not only cognitively (Kapitan & Silvera, 2016) but also emotionally engaged with influencers to accept their influence.”