Narrative and Persuasion in Fashion Advertising

By Barbara J. Phillips, Edward F. McQuarrie. 2010

334 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Museology

View Paper: https://www.semanticscholar.org/paper/ba108ada65e21843af44757fc1fe87986bb15508

Citations in the corpus

• S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2019, neutral): “2014), “advertising engagement” (Phillips and McQuarrie 2010), and “brand engagement in self-concept” (Sprott et al.”
• Exploring positively- versus negatively-valenced brand engagement: a conceptual model (2014, neutral): “, 2009), “customer brand engagement” (Hollebeek, 2011a, b, 2012), “customer engagement” (Bowden, 2009), “consumer engagement” (Mollen and Wilson, 2010), “advertising engagement” (Phillips and McQuarrie, 2010), and “media Exploring positively- versus negatively-valenced brand engagement”