Personification in Advertising

By Marjorie Delbaere, Edward F. McQuarrie, Barbara J. Phillips. 2011

319 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/b15ab2b2dcbc2d9e11d6d4f52b6ad1e20ae8f395

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Christian Burgers
2. D. Macinnis
3. V. Folkes
4. Elly A. Konijn
5. Marlies A. R. Iepsma
6. Marina Puzakova
7. Urška Tuškej
8. Philipp A. Rauschnabel

In Gender Studies

1. Christian Burgers
2. Edith G. Smit
3. Elly A. Konijn
4. Philipp A. Rauschnabel
5. Paul M. Connell
6. D. Macinnis
7. V. Folkes

In Marketing

1. V. Folkes
2. D. Macinnis
3. Marina Puzakova
4. Urška Tuškej
5. K. Podnar
6. Joseph F. Rocereto
7. Edith G. Smit
8. Peeter W. J. Verlegh

Citations in the corpus

• Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media (2017, background): “, 2013), products (Delbaere et al., 2011; Hart et al., 2013) and corporate and product brands (Aggarwal and McGill, 2012; Stinnett et al.”
• You’re so lovable: Anthropomorphism and brand love (2014, background): “…that consumers have a strong tendency to engage in anthropomorphic thinking, as they mentalize brands, products and objects of all sorts (Kiesler, 2006; Aggarwal and McGill, 2007; Ahuvia, 2008; Landwehr et al, 2011; Delbaere et al, 2011; Kervyn et al, 2012; Hart et al, 2013; Puzakova et al, 2013).”
• Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness (2015, background): “First, by challenging the general finding that anthropomorphism exerts positive effects on consumer evaluations (Delbaere, McQuarrie, and Phillips 2011), this research adds to the emerging literature on the negative consequences of anthropomorphism in the marketplace (Aggarwal and McGill 2007; Kim…”
• Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty (2015, background): “Delbaere et al (2011) found that branded products elicit more intense brand personality traits in consumers’ minds when such products are presented in anthropomorphic fashion.”
• The Role of Baseline Physical Similarity to Humans in Consumer Responses to Anthropomorphic Animal Images (2013, background): “Thus, people are likely to infer sentience from physical cues, and tend to anthropomorphize things that look and move like humans (Delbaere et al., 2011; Gray, Gray, &Wegner, 2007; Morewedge, Preston, & Wegner, 2007; Persson, Laaksolahti, & Lonnqvist, 2000; Werth, 1998).”
• Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism (2016, background): “This attribution of human-like features to brands is generally positively associated with enhancement of consumers' positive product evaluations (Delbaere, McQuarrie, and Phillips 2011; Epley et al. 2008) and an increase in brand love (Rauschnabel and Ahuvia 2014).”