Elison Ai Ching Lim

Marketing · 2006–2008

A researcher in the Science corpus: 4 papers; trusts 2 researchers and is trusted by 6 researchers here, as inferred from the citation graph.

Subfields

Whom Elison Ai Ching Lim trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Edward F. McQuarrie
  2. Jennifer L. Aaker
  3. Barbara J. Phillips

Who trusts Elison Ai Ching Lim overall

  1. Kisang Ryu
  2. S. R. Nikhashemi
  3. Heesup Han
  4. Naser Valaei
  5. N. Prebensen
  6. Martin Eisend
  7. Minas N. Kastanakis
  8. Kristina Klein
  9. S. Jang
  10. Arun Kumar Tarofder

Papers from Elison Ai Ching Lim's perspective

Ordered by how strongly the researchers Elison Ai Ching Lim trusts endorse each paper. Same corpus, a different order for every researcher.

  1. INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words
  2. Metacognitive Experiences in Consumer Judgment and Decision Making
  3. WHEN WE NEED A HUMAN: MOTIVATIONAL DETERMINANTS OF ANTHROPOMORPHISM
  4. The Moderating Effect of Perceived Risk on Consumers’ Evaluations of Product Incongruity: Preference for the Norm
  5. Metaphors We Live by
  6. The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999
  7. The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
  8. A Short Scale for Measuring Loneliness in Large Surveys (Research on Aging)
  9. Multi-method research on consumer–brand associations: Comparing free associations, storytelling, and collages
  10. Are Irony and Metaphor Understood Differently?

Their papers