The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999

By Barbara J. Phillips, Edward F. McQuarrie. 2002

185 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Gender Studies, Social Psychology

View Paper: https://www.semanticscholar.org/paper/3935b26ef444af6c62c78150dcb0d8c21a1b11b5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Edward F. McQuarrie
2. Barbara J. Phillips
3. Marjorie Delbaere
4. Margot van Mulken
5. Se‐Hoon Jeong
6. Andreu van Hooft
7. Ulrike Nederstigt
8. Niclas Öhman

In Gender Studies

1. Edward F. McQuarrie
2. Barbara J. Phillips
3. Niclas Öhman
4. Magnus Söderlund

In Social Psychology

1. Barbara J. Phillips
2. Edward F. McQuarrie

Citations in the corpus

• Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising (2004, background): “That is, through repeated exposure over time, consumers learn the sorts of inference operations a communicator desires the recipients to undertake (O’Donohoe, 2001; Phillips and McQuarrie, 2003; Scott, 1994a).”
• Personification in Advertising (2011, background): “The fact that personification can trigger the benefits of anthropomorphism without words is an important consideration as advertisers increasingly use visual, rather than verbal strategies (McQuarrie and Phillips 2008; Phillips and McQuarrie 2002).”
• INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words (2005, background): “Hence, metaphors and indirect claims more generally might recommend themselves to advertisers who wish consumers to draw certain conclusions, but who dare not make such claims flat out (cf. McQuarrie and Mick 1999; Phillips and McQuarrie 2003).”
• We've got minorities, yes we do: visual representations of racial and ethnic diversity in college recruitment materials (2013, background): “In more recent research, the large body of ads analyzed by Phillips and McQuarrie (2002) revealed that in the past 50 years, advertisers have grown in their propensity to rely primarily on symbolic imagery while decreasing the use of literal words to explain products.”