WHEN WE NEED A HUMAN: MOTIVATIONAL DETERMINANTS OF ANTHROPOMORPHISM

By Nicholas Epley, Adam Waytz, Scott Akalis, John T. Cacioppo. 2008

726 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Genetics

View Paper: https://www.semanticscholar.org/paper/f8195aaa4acf1201e176f40143e9b5844d8e9270

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Citations in the corpus

Brands as Rivals: Consumer Pursuit of Distinctiveness and the Role of Brand Anthropomorphism (2018, background): “The current work gives insights into the unique process of brand anthropomorphism through reduced consumer agency in identity expression, as opposed to being the instrument for social connectedness or effectance motivation, as shown in prior work (Epley et al. 2008b).”
Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour? (2017, background): “Based on earlier studies, anthropomorphism is believed to invade the way people think through the objects around them that eventually affect the perceptions and behaviours of human (Epley et al., 2008).”
Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty (2015, methodology): “Since past research (Epley et al, 2007; Epley et al, 2008a; Epley et al, 2008b; Waytz et al, 2010) has shown that individuals with high levels of loneliness, desire for control, and desire for understanding are more inclined to anthropomorphize objects, future studies could investigate whether and…”
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference (2016, background): “It goes beyond simply attributing life to something nonliving, and involves representing a nonhuman agent’s mental and physical characteristics using human-like descriptors (Epley et al. 2008).”
The humanity of what we eat: Conceptions of human uniqueness among vegetarians and omnivores† (2011, background): “, 2008) and found to reflect the need of sociality and effectance motivations (Epley et al., 2008).”
Who Sees Human? (2010, background): “Those who are socially connected are less likely than those who are lonely to anthropomorphize nonhuman agents (Epley et al., 2008), and those who are socially connected also appear more likely to dehumanize other humans (Waytz & Epley, 2009).”
Use does not wear ragged the fabric of friendship: Thinking of objects as alive makes people less willing to replace them (2010, background): “A second common strategy endows objects with human features to elicit anthropomorphic beliefs, e.g., by having the object talk, smile, frown, and so on (e.g., Aggarwal & McGill, 2007; Epley et al., 2008; Jones et al., 1991).”
The neural bases of social cognition and story comprehension. (2011, background): “The mere presence of fictional others can relieve feelings of loneliness and isolation (Derrick et al. 2009, Epley et al. 2008), for example, or produce social psychological phenomenon such as social facilitation (Gardner & Knowles 2008).”