Stéphanie Feiereisen

Marketing · 2008–2009

A researcher in the Science corpus: 2 papers; trusts 10 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 20 citations into it
• Sociology and Political Science — 11 citations into it
• Literature and Literary Theory — 7 citations into it
• Social Psychology — 7 citations into it
• Gender Studies — 6 citations into it

Whom Stéphanie Feiereisen trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. S. Putrevu
2. Daniel Kahneman
3. Edward F. McQuarrie
4. B. Shiv
5. C. Moreau
6. Amos Tversky
7. Barbara J. Phillips
8. Joel Huber
9. Donald R. Lehmann
10. Arthur B. Markman

Who trusts Stéphanie Feiereisen overall

1. S. Heidenreich

Papers from Stéphanie Feiereisen's perspective

Ordered by how strongly the researchers Stéphanie Feiereisen trusts endorse each paper. Same corpus, a different order for every researcher.

1. Entrenched Knowledge Structures and Consumer Response to New Products
2. Choices, Values, and Frames
3. The Impact of Anticipating Satisfaction on Consumer Choice
4. INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words
5. COMMUNICATING WITH THE SEXES: Male and Female Responses to Print Advertisements
6. The measurement of psychological androgyny.
7. Metaphors We Live by
8. Family Resemblances: Studies in the Internal Structure of Categories
9. Behavioral Law and Economics: Experimental Tests of the Endowment Effect and the Coase Theorem
10. Predictions from uncertain categorizations.

Their papers

• The Effect and Moderation of Gender Identity Congruity: Utilizing 'Real Women' Advertising Images (2009) — 134 citations
• Analogies and Mental Simulations in Learning for Really New Products: The Role of Visual Attention (2008) — 99 citations