Margot van Mulken

Experimental and Cognitive Psychology · 2005–2014

A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Margot van Mulken trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Barbara J. Phillips
  2. Edward F. McQuarrie
  3. Andrew F. Hayes
  4. Neal R. Norrick
  5. Kristopher J Preacher
  6. David P. MacKinnon
  7. Ira A. Noveck
  8. David L. Mothersbaugh

Papers from Margot van Mulken's perspective

Ordered by how strongly the researchers Margot van Mulken trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Impact of Verbal Anchoring on Consumer Response to Image Ads
  2. Equivalence of the Mediation, Confounding and Suppression Effect (Prevention Science)
  3. Statistical mediation analysis with a multicategorical independent variable. (British Journal of Mathematical & Statistical Psychology)
  4. The Persuasive Effects of Metaphor: A Meta‐Analysis
  5. The Costs and Benefits of Metaphor
  6. Visual and Verbal Rhetorical Figures Under Directed Processing Versus Incidental Exposure to Advertising
  7. Impact of Advertising Metaphor on Consumer Belief: Delineating the Contribution of Comparison Versus Deviation Factors
  8. INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words
  9. Metaphors We Live by
  10. Metacognitive Experiences in Consumer Judgment and Decision Making

Their papers