Impact of Advertising Metaphor on Consumer Belief: Delineating the Contribution of Comparison Versus Deviation Factors

By Barbara J. Phillips, Edward F. McQuarrie. 2009

120 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Literature and Literary Theory, Social Psychology

View Paper: https://www.semanticscholar.org/paper/5e55a6eda600ed67f7739e8bf7e173c1ff3b64d4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Andreu van Hooft
2. Margot van Mulken
3. Nathalie Fleck
4. Ulrike Nederstigt
5. Virginie Maille

In Literature and Literary Theory

1. Virginie Maille
2. Andreu van Hooft
3. Margot van Mulken
4. Nathalie Fleck
5. Ulrike Nederstigt

In Social Psychology

1. Nathalie Fleck
2. Virginie Maille

Citations in the corpus

• Finding the Tipping Point: Visual Metaphor and Conceptual Complexity in Advertising (2014, background): “Solving a riddle is a pleasant experience because it flatters the audience’s intellectual capabilities by showing them that they have the relevant knowledge to solve the problem (Phillips 1997).”
• “Don't pretend to be my friend!” When an informal brand communication style backfires on social media (2017, unknown): “…(e.g., figurative language, assertive language, or language that implies closeness) in an advertising context affect consumer behavior (Kronrod & Danziger, 2013; Kronrod, Grinstein, & Wathieu, 2012; McQuarrie & Mick, 1999; Phillips & McQuarrie, 2009; Sela, Wheeler, & Sarial-Abi, 2012).”
• Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure (2011, background): “Puccinelli N.M. (2006), Putting your best face forward: the impact of customer mood on salesperson evaluation, Journal of Consumer Psychology, 16, 2, 156-162.”