Sunmee Choi

Marketing · 2002–2016

A researcher in the Science corpus: 4 papers; trusts 6 researchers and is trusted by 6 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 26 citations into it; #2,452 of 6,289 by trust here, #3,283 by citations
• Organizational Behavior and Human Resource Management — 21 citations into it; #3,803 of 8,741 by trust here, #5,539 by citations
• Sociology and Political Science — 15 citations into it
• Social Psychology — 10 citations into it

Whom Sunmee Choi trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Jochen Wirtz
2. Anna S. Mattila
3. Sheryl E. Kimes
4. Moshe Davidow

Who trusts Sunmee Choi overall

1. Cindy Yoonjoung Heo
2. Yves Van Vaerenbergh
3. Seoki Lee
4. Chiara Orsingher
5. Breffni M. Noone
6. Stanislav Ivanov
7. Wilson Ozuem
8. K. Sivakumar
9. Iris Vermeir

Papers from Sunmee Choi's perspective

Ordered by how strongly the researchers Sunmee Choi trusts endorse each paper. Same corpus, a different order for every researcher.

1. The role of preconsumption affect in postpurchase evaluation of services
2. Emotions in consumer behavior: A hierarchical approach
3. Evoking Emotion Affective Keys to Hotel Loyalty
4. Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian-Russell model to restaurants
5. Impact of customer preconsumption mood on the evaluation of employee behavior in service encounters
6. Describing and Measuring Emotional Response to Shopping Experience
7. Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes
8. Developing and validating a multidimensional consumer-based brand equity scale
9. A study of emotion and reason in products and services
10. Brand Familiarity and Advertising Repetition Effects

Their papers

• Customer emotions and their triggers in luxury retail: Understanding the effects of customer emotions before and after entering a luxury shop (2016) — 122 citations
• Perceived controllability and service expectations: Influences on customer reactions following service failure (2008) — 281 citations
• Hotel revenue management and its impact on customers' perceptions of fairness (2004) — 191 citations
• Electronic Distribution Channels’ Effect on Hotel Revenue Management (2002) — 148 citations