A study of emotion and reason in products and services
By Arjun Chaudhuri. 2002
97 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology
View Paper: https://www.semanticscholar.org/paper/3f09974fd4d7bdfe8e83d062e978e67255fa2a1c
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In Marketing
In Organizational Behavior and Human Resource Management
In Social Psychology
Citations in the corpus
- Customer emotions and their triggers in luxury retail: Understanding the effects of customer emotions before and after entering a luxury shop (2016, methodology): “The emotions evoked by a particular experience become a part of the person's individual knowledge and influence his/her response (Chaudhuri, 2002).”
- Cause I'll Feel Good! An Investigation into the Effects of Anticipated Emotions and Personal Moral Norms on Consumer Pro-Environmental Behavior (2017, background): “Considering the arguments about relevance of emotions in adopting high-involvement products and especially cars (Chaudhuri, 2001; Steg, 2005; Schuitema et al., 2013) and due to severe environmental consequences of car use and the contribution of this behavior to greenhouse gas emissions, the…”
- The role of affect and cognition on online consumers' decision to disclose personal information to unfamiliar online vendors (2011, background): “Positive emotions toward a product or service help to reduce the perceived risks in using the product or service while negative emotions enhance the perceived risks [11].”
- Customer self-service systems: The effects of perceived Web quality with service contents on enjoyment, anxiety, and e-trust (2007, background): “Sun and Zhang [88] argued that there are several marketing studies that show affective reaction, such as emotion or enjoyment [13] and valence of experience [14], influences cognitive perceptions related to integrity, such as perceived risk [13] and perceived product quality [14].”