Hotel revenue management and its impact on customers' perceptions of fairness

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Hotel Revenue Management – A Critical Literature Review (2011, unknown): “Choi and Mattila (2005) furthermore specify that only informing the customers about hotel’s rates is not enough to improve their perceived fairness of – they have to know the basis for rates variability (day of the week, duration of stay) and booking conditions.”
Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry. (2011, methodology): “RM has ecome an indispensable strategic instrument in the hospitality ndustry; for example, the hotel industry routinely uses RM to aximize profits by obtaining revenues from rooms that would therwise be unsold (Choi and Mattila, 2004).”
Hotel revenue management and the Internet: the effect of price presentation strategies on customers' willingness to book. (2009, background): “Customers’ perceptions of the fairness of revenue management pricing and related rate fences have been found to be affected by the amount of information disclosed to customers (Choi and Mattila, 2003; Kimes, 1994), the framing of prices, with customers perceiving economically equivalent pricing sche”