Evoking Emotion Affective Keys to Hotel Loyalty

By Jonathan D. Barsky, L. Nash. 2002

421 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3fa28de692264c0b75643b755f47366d0a9e9a2c

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Citations in the corpus

Impact of customer experience on loyalty: a multichannel examination (2017, background): “Eliciting positive emotions from consumers is a good means of enhancing word of mouth, enticing consumers to pay more and boosting repeat business (Barsky & Nash, 2002; Yu & Dean, 2001).”
Understanding emotional customer experience and co-creation behaviours in luxury hotels (2019, background): “The consequences of these hotels failing to generate positive ECX can be more damaging than for mid-price and economy hotels (Barsky and Nash, 2002).”
Service Fairness, Consumption Emotions, Satisfaction, and Behavioral Intentions: The Experience of Chinese Heritage Tourists (2013, background): “According to Barsky and Nash (2002), understanding emotions is crucial for service firms because the way consumers feel about a product or service will affect their purchase decision. Bergenwall (1998) also proposed that emotions usually lead to some kind of actions. Thus, it is worthy to include af”
Measuring Tourists’ Emotional Experiences toward Hedonic Holiday Destinations (2010, background): “…relationship between emotions and overall satisfaction (e.g., de Rojas and Camarero 2008; del Bosque and San Martin 2008), customer loyalty (e.g., Barsky and Nash 2002), behavioral intentions (e.g., Bigné, Andreu, and Gnoth 2005; Jang and Namkung 2009), and emotions as a segmentation variable…”
Customer emotions and their triggers in luxury retail: Understanding the effects of customer emotions before and after entering a luxury shop (2016, methodology): “Specifically, this study adopts the seven basic emotions proposed by Laros and Steenkamp (2005) and five VIP emotions proposed by Barsky and Nash (2002).”
The role of motivation in visitor satisfaction: Empirical evidence in rural tourism (2010, background): “Its relevance lies in the role it plays in repetitive purchase or service patterns, i.e. in the loyalty towards a product, brand or destination (Barsky & Nash, 2002; Garcı́a & Gil, 2005; Yoon & Uysal, 2005); in the favourable criticism it generates and therefore, the positive marketing communicated…”
Relationships Among Image Congruence, Consumption Emotions, and Customer Loyalty in the Lodging Industry (2008, background): “Recent studies indicate that customer emotions based on consumption play a significant role in building loyalty to a hotel (Barsky & Nash, 2002).”