The influence of involvement on purchase intention for new world wine

258 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Customers response to online food delivery services during COVID‐19 outbreak using binary logistic regression (2020, background): “Studies argue that higher product involvement positively influences the purchase decision (Hollebeek et al., 2007; O’Cass, 2000; Prendergast et al., 2010; Shirin & Kambiz, 2011).”
Food miles: Do UK consumers actually care? (2010, background): “Food products are in general low involvement purchases compared to consumer durables or other highly complex categories such as wine (Hollebeek et al., 2007).”
Demystifying customer brand engagement: Exploring the loyalty nexus (2011, background): “Similarly, the concept of involvement has been widely used for consumer benefit segmentation, generating valuable insights across differentially involved consumer segments (Hollebeek, Jaeger, Brodie, & Balemi, 2007 ).”
The importance of wine attributes for purchase decisions: A study of Italian consumers’ perception (2013, background): “For instance, Hollebeek et al. (2007) discussed the influence of involvement on the importance that some cues, such as the region of origin, have on the purchase intention of new world wines.”