An investigation of marketing practice by firm size

By Nicole Coviello, Roderick Brodie, H. Munro. 2000

348 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a78ce773a9129cfe4de78e4e5a5aa3b2dad464a8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management of Technology and Innovation

1. José F. Molina-Azorín
2. Eva M. Pertusa-Ortega
3. Subhash C. Lonial
4. N. Zahoor
5. Omar Al‐Tabbaa

In Organizational Behavior and Human Resource Management

1. María D. López‐Gamero
2. José F. Molina-Azorín
3. Eva M. Pertusa-Ortega
4. Jorge Pereira‐Moliner

In Strategy and Management

1. María D. López‐Gamero
2. José F. Molina-Azorín
3. Eva M. Pertusa-Ortega
4. Jorge Pereira‐Moliner
5. N. Zahoor
6. Omar Al‐Tabbaa

Citations in the corpus

• Market orientation in the context of SMEs: A conceptual framework☆ (2011, background): “Past research shows some key differences between SMEs and larger organizations (Acs and Audretsch, 1987; Coviello et al., 2000) and one can expect the role of MO in SMEs to be quite distinct from that in larger organizations.”
• Mixed methods studies in entrepreneurship research: Applications and contributions (2012, background): “For example, Coviello et al. (2000) studied the relevance of the traditional marketing paradigm to smaller firms. Different facets of the same phenomenon were examined with different methods, yielding an enriched, elaborated understanding of that entrepreneurial phenomenon. Oba and Semercioz (2005),”