Cultivating Trust and Harvesting Value in Virtual Communities

By Constance Elise Porter, Naveen Donthu. Management Sciences, 2008

504 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0f1c4173a902899ce80285bae4feb782905d0067

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In Information Systems and Management

In Organizational Behavior and Human Resource Management

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Citations in the corpus

Seeding Strategies for Viral Marketing: An Empirical Comparison (2011, background): “Moreover, if hubs suffer from information overload because of their central position in the social network (Porter and Donthu 2008; Simmel 1950), they must ﬁlter or validate the vast amount of information they receive, such that they may be less susceptible to information received from anyone…”
Leveraging Information Technology Infrastructure to Facilitate a Firm's Customer Agility and Competitive Activity: An Empirical Investigation (2012, background): “Research suggests firms operating in high-tech industries as excellent candidates [76, 77].”
From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention (2010, background): “Second, compared with previous research, the variances explained in the two kinds of trust were relatively low (McKnight et al. 2002, Porter and Donthu 2008).”
Exploring positively- versus negatively-valenced brand engagement: a conceptual model (2014, background): “, 2011), and has the potential to create and co-create value for members, organizations and other stakeholders (Porter and Donthu, 2008; Schau et al., 2009; Fishbein and Ajzen, 1975).”
The Impact of Social Media on Learning Behavior for Sustainable Education: Evidence of Students from Selected Universities in Pakistan (2019, methodology): “The Cognitive Map [88] The Process of Effectuation [89,90] Theory of Involvement [91,92] Theory of Justice [93,94] Theory of Social Exchange [95,96] Theory of Social Influence [97,98] Theories of Social Network Analysis [99,100]”
Consumer engagement in a virtual brand community: An exploratory analysis (2013, background): “As such, knowledge sharing, educating, and enabling consumers to co-develop, become important tasks for marketers (Andersen, 2005; Ramaswamy, 2009). Sawhney et al.'s (2005) and Ramaswamy's (2009) notion of “engagement platforms” provides a useful avenue to explore managerial applications of the cons”
Consumer Empowerment Through Internet-Based Co-creation (2009, background): “…interaction. trust achieved through meaningful and information-rich interactions [87, 88] leads to the establishment of positive community–company relationships [14, 40, 100]. therefore, consumers participating in virtual NPD who feel empowered will develop increasing trust in the cooperating firm.”
Understanding Online Community User Participation: A Social Influence Perspective (2011, background): “, 2010), trust theory (Porter and Donthu, 2008; Wu et al., 2010), social cognitive theory (Hsu et al.”
Consumers' decisions in social commerce context: An empirical investigation (2015, background): “It is easy to understand that if people can consistently obtain instrumental assistance, such as valuable advice and immediate help from their online friends or from the focal community, they will be more likely to have confidence on the other side's benevolence, integrity, and ability, and further ”
Engaging customers during a website visit: a model of website customer engagement (2016, background): “In the absence of service personnel, a B2C website’s depth of information may enhance the relationship between the customer and the site, possibly by building trust through the provision of quality information (Li et al., 2006; Porter and Donthu, 2008).”
The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2016, background): “Porter and Donthu (2008) found that a company's efforts in an online community can enhance trust in the company.”
At What Level (and in Whom) We Trust (2012, background): “…2011; Stewart, 2003) and better customer satisfaction (Balasubramanian et al., 2003), to cooperate with the organization (e.g., share personal information and engage in product development; Porter & Donthu, 2008), and to continue business relations with the organization (Saparito et al., 2004).”
“Don't pretend to be my friend!” When an informal brand communication style backfires on social media (2017, unknown): “Furthermore, more recent research emphasizes that gaining consumers' trust is especially crucial for successful consumer-brand interactions in the social media context (Gleeson, 2012; Porter & Donthu, 2008).”