Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

By Linda D. Hollebeek, Mark Glynn, Roderick Brodie. 2014

3,058 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5ce55033ef29f67ba5a9bf746f96962364c33e4d

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Citations in the corpus

Using Message Strategy to Drive Consumer Behavioral Engagement on Social Media (2018, positive): “Consumer engagement is a multidimensional concept manifested in various forms of emotional, cognitive and behavioral responses with a brand or firm focus (Hollebeek et al., 2014).”
Certainty in Language Increases Consumer Engagement on Social Media (2021, background): “For instance, engaging consumers on social media is known to positively affect brand attitude (Cruz et al., 2017; Hollebeek et al., 2014), and future research could assess whether engagement resulting from the expression of certainty in messaging affects downstream marketing outcomes such as sales a”
Measuring Consumers' Engagement With Brand-Related Social-Media Content (2016, background): “A 2014 study addressed the need for an instrument to capture consumers’ engagement with brands on social media by developing a scale to measure such engagement in a brand community (Hollebeek, Glynn, and Brodie, 2014).”
Expanding customer engagement: the role of negative engagement, dual valences and contexts (2020, methodology): “Namely, Facebook, Twitter and LinkedIn operate as voluntary “opt-in” services that allow customers to forge social and professional connections, create and share content, self-brand and discuss shared interests with others (Miller, 2017; Hollebeek et al., 2014).”
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy (2019, methodology): “Although past research has regarded cognitive processing as one of the important dimensions of engagement (e.g., Brodie et al., 2013; Hollebeek et al., 2014), as far as we know, the current study is the first to show empirically that cognitive processing is more relevant than affection and…”
Examining online social brand engagement: a social presence theory perspective (2017, methodology): “Item Factor Loading CR AVE Brand Usage Intent (Hollebeek et al., 2014) 0.885 0.660 It makes sense to use brand X following my engagement with the brand 0.704 Even if another brand has the same features as brand X, I would prefer to use brand X 0.872 If there is another brand as good as brand X, I pr”
Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context (2021, positive): “The richness of social networking sites becomes increasingly important in the fashion context as it can foster social and interactive experiences beyond core purchase behaviour (Malthouse & Hofacker, 2010; Hollebeek, Glynn, & Brodie, 2014).”