Sanjay Sood

Marketing · 2000–2013

A researcher in the Science corpus: 8 papers; trusts 15 researchers and is trusted by 7 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 23 citations into it; #2,545 of 6,289 by trust here, #1,264 by citations
• General Decision Sciences — 13 citations into it; #1,684 of 1,995 by trust here, #1,139 by citations
• Social Psychology — 12 citations into it
• Economics and Econometrics — 11 citations into it
• Accounting — 7 citations into it
• Organizational Behavior and Human Resource Management — 7 citations into it; #5,709 of 8,741 by trust here, #4,387 by citations
• Cognitive Neuroscience — 6 citations into it
• Finance — 6 citations into it

Whom Sanjay Sood trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Anna Lusardi
2. P. H. Bloch
3. W. O. Bearden
4. Gregory L. Murphy
5. Christine Moorman
6. Nathan Novemsky
7. Elizabeth S. Moore
8. Andrew Ainslie

Who trusts Sanjay Sood overall

1. W. Choi
2. Bernd H. Schmitt
3. K. Winterich
4. Anindita Chakravarty
5. Xiaoyan Deng
6. S. Dommer

Papers from Sanjay Sood's perspective

Ordered by how strongly the researchers Sanjay Sood trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer Self‐Confidence: Refinements in Conceptualization and Measurement
2. Subjective Knowledge, Search Locations, and Consumer Choice
3. Heart Strings and Purse Strings (Psychology Science)
4. Concepts, Kinds, and Cognitive Development
5. Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
6. Children, Advertising, and Product Experiences: A Multimethod Inquiry
7. Development and validation of brief measures of positive and negative affect: the PANAS scales.
8. The place of perception in children's concepts ☆
9. Delight by Design: The Role of Hedonic versus Utilitarian Benefits
10. Exponential Growth Bias and Household Finance

Their papers

• Brand Extensions of Experiential Goods: Movie Sequel Evaluations (2006) — 181 citations
• On the Psychology of Loss Aversion: Possession, Valence, and Reversals of the Endowment Effect (2007) — 172 citations
• The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution (2012) — 111 citations
• “Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults (2002) — 143 citations
• Subjective Knowledge in Consumer Financial Decisions (2013) — 292 citations
• Self-Affirmation through the Choice of Highly Aesthetic Products (2012) — 233 citations
• Brand Equity Dilution (2003) — 146 citations
• Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links (2000) — 331 citations