Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims

By M. Beverland, A. Lindgreen, M. Vink. 2008

461 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6d6a3f126b92f07d2803b14f2f0b4951a7090eda

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In Cognitive Neuroscience

In Marketing

In Sociology and Political Science

Citations in the corpus

The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes (2010, background): “Beverland et al. (2008) propose that literal or indexical authenticity is desired when correct but prompt in situ decisions are necessary.”
The Impact of Servicescape Cues on Consumer Prepurchase Authenticity Assessment and Patronage Intentions to Ethnic Restaurants (2015, background): “Consumers rely on different cues to assess authenticity, which will lead to different perceived benefits (Beverland et al., 2008; Beverland & Farrelly, 2010; Grayson & Martinec, 2004; Leigh et al., 2006).”
Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products (2016, background): “While previous research has proposed that a brand’s authenticity is characterized by the management’s intrinsic motivation (Holt, 2002) and passion (Beverland et al., 2008), this previous research does not ground the concept in a theoretical framework, empirically examine the concept, nor suggest…”
Authenticity as meaning validation: An empirical investigation of iconic and indexical cues in a context of "green" products (2012, unknown): “This research also supports the practice of rendering authenticity by advertisers and package designers through skillful use of indexical and iconic cues (cf. Gilmore and Pine, 2007; Beverland et al., 2008).”
Brand authenticity leads to perceived value and brand trust (2019, background): “Overall, the message of authenticity has advanced greatly over the years, from a simple reassurance of genuine merchandise or service (Beverland et al., 2008) to a more powerful and cohesive message of non-commercial differentiation and deeply rooted firm values (Kim and Bonn, 2016).”
Brand authenticity: An integrative framework and measurement scale (2013, background): “In a branding context, this type of authenticity refers to a brand's ability to create a schematic fit with consumers' expectations of an authentic brand (Beverland et al., 2008).”
Measuring Consumer-Based Brand Authenticity (2014, background): “Owners of such brands are thought to be driven by integrity, commitment to quality, a sense of moral virtue, and an intrinsic love of the product rather than an economic agenda (Beverland, 2006; Beverland et al., 2006, 2008).”
How to Design and Deliver Stories about Tourism Destinations (2017, background): “They evaluate the advertisement as authentic if its cues resemble real life and fit their mental picture of how things ought to be (Beverland, Lindgreen, and Vink 2008).”