Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings

By K. Grayson, Radan Martinec. 2004

1,183 citations recorded by the source corpus.

Subfields: Marketing, Visual Arts and Performing Arts

View Paper: https://www.semanticscholar.org/paper/9a7a7fd5be26d6b50e0867cd603ef0c4e506f35f

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Citations in the corpus

The effects of perceived authenticity, information search behaviour, motivation and destination imagery on cultural behavioural intentions of tourists (2011, background): “The concept of authenticity has been considered as an antecedent of tourist behaviour by some researchers and as an important driver, value, motive or interest (Grayson & Martinec, 2004 ; Poria, Butler, & Airey, 2003 ).”
Exploring How Video Digital Storytelling Builds Relationship Experiences (2016, neutral): “A story is authentic when it appears to be ‘the original’ or ‘the real thing’ (Grayson and Martinec, 2004).”
The fairyland of Second Life: Virtual social worlds and how to use them (2009, background): “Today, the idea has been extended to other tourist attractions (Grayson & Martinec, 2004), reality television shows (Rose &Wood, 2005), and retail settings.”
Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims (2008, background): “…is critical because although firms are increasingly turning to brand histories and historical associations as sources of market value (Grayson and Martinec 2004; Peňaloza 2000) and “a cultural marker of legitimacy and authenticity” (Brown, Kozinets, and Sherry 2003, p. 19), little is known about…”
Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love (2011, background): “While individuality is clearly recognized in interpersonal love, beloved objects are also seen as relatively unique by smitten owners due to the well-known properties of decommodification (Wallendorf and Arnould 1988), singularity (Epp and Price 2010), and indexicality (Grayson and Martinec 2004).”
Reconceptualizing brand identity in a dynamic environment (2013, background): “…in marketing, such as the new service-dominant logic (Vargo & Lusch, 2004) and consumer culture theory (Arnould & Thompson, 2005; Brown et al., 2003; Grayson & Martinec, 2004; Holt, 2004; Schau & Journal of Business Research 66 (2013) 28–36 ☆ The authors wish to thank the editors and the two…”
Heritage Tourism in Singapore Chinatown: A Perceived Value Approach to Authenticity and Satisfaction (2016, background): “Furthermore, original artifacts and activities also provide cues to the evaluation of destination authenticity (Grayson & Martinec, 2004).”