Mira Lee

Marketing · 2007–2011

A researcher in the Science corpus: 4 papers; trusts 1 researcher and is trusted by 11 researchers here, as inferred from the citation graph.

Subfields

Whom Mira Lee trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Cristel A. Russell
  2. Nora J. Rifon
  3. Barbara A. Bickart
  4. P. Rozin

Who trusts Mira Lee overall

  1. E. V. van Reijmersdal
  2. Sheng Bi
  3. Shu-Chuan Chu
  4. Rodney Graeme Duffett
  5. Nuria Huete-Alcocer
  6. Esther Rozendaal
  7. Manu Bhandari
  8. Zhiying Liu
  9. Bartosz W. Wojdynski
  10. Joe Phua

Papers from Mira Lee's perspective

Ordered by how strongly the researchers Mira Lee trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
  2. How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
  3. The Effects of Negativity and Motivated Information Processing During a Political Campaign.
  4. Electronic word of mouth (eWOM)
  5. Responses to Humorous ADS: Does Audience Involvement Matter?
  6. The Use of Humor to Mask Deceptive Advertising: It's No Laughing Matter
  7. Remix: Making Art and Commerce Thrive in the Hybrid Economy
  8. CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
  9. Anatomy of Criticism
  10. The wealth of networks: How social production transforms markets and freedom (Information Economics and Policy)

Their papers