Understanding consumers' responses toward social media advertising and purchase intention toward luxury products

By Shu-Chuan Chu, Sara Kamal, Yoojung Kim. 2013

166 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a2b558a8aea4ccc5da8872bee61357b882837cbe