Jameson L. Hayes
Sociology and Political Science · 2014–2021
A researcher in the Science corpus: 3 papers; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 41 citations into it
- Marketing — 14 citations into it
- Communication — 11 citations into it
- Human-Computer Interaction — 6 citations into it
Whom Jameson L. Hayes trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Shu-Chuan Chu
- David G. Taylor
- Catherine E. Tucker
- Yoojung Kim
- David Strutton
- P. Aggarwal
- John B. Ford
- K. Thompson
- Heng Xu
- Chin-Lung Hsu
Who trusts Jameson L. Hayes overall
Papers from Jameson L. Hayes's perspective
Ordered by how strongly the researchers Jameson L. Hayes trusts endorse each paper. Same corpus, a different order for every researcher.
- Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness (Journal of Advertising Research)
- Creative determinants of viral video viewing
- Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (Journal of Advertising Research)
- Viral Advertising in Social Media
- The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
- Social Networks, Personalized Advertising, and Privacy Controls
- Risk and Trust in Social Exchange: An Experimental Test of a Classical Proposition (American Journal of Sociology)
- Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences (J. Comput. Mediat. Commun.)
- Scaling Procedures: Issues and Applications
- Self-disclosure and Privacy Calculus on Social Networking Sites: The Role of Culture (International Conference on Wirtschaftsinformatik)
Their papers
- The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students (2014) — 92 citations
- The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media (2021) — 152 citations
- Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010 (2014) — 115 citations