K. King

Sociology and Political Science · with Hayes · 2009–2018

A researcher in the Science corpus: 3 papers; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom K. King trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Shu-Chuan Chu
  2. David G. Taylor
  3. Chang-Hoan Cho
  4. Yoojung Kim

Papers from K. King's perspective

Ordered by how strongly the researchers K. King trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness (Journal of Advertising Research)
  2. Creative determinants of viral video viewing
  3. Viral Advertising in Social Media
  4. Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences (J. Comput. Mediat. Commun.)
  5. Cognitive and affective trust in service relationships
  6. Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
  7. A new scale for the measurement of interpersonal trust.
  8. On the Potential for Advertising to Facilitate Trust in the Advertised Brand
  9. WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?
  10. Trust and TAM in Online Shopping: An Integrated Model (MIS Q.)

Their papers