Viral Advertising in Social Media

By Shu-Chuan Chu. 2011

298 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/3e7f81ece7af61d3c280dcbb558a8abcaa2a7057

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In Sociology and Political Science

In Human-Computer Interaction

Citations in the corpus

Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers (2018, background): “Several researchers (Chu, 2011; Kim & Ko, 2012; Shareef et al., 2017a) argued that consumers’ perception, attitude, and behaviour as members of social network have substantially different patterns while giving, passing, and seeking product information.”
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog (2018, background): “Social media are fully integrated in the daily lives of adolescents (Chu 2011), and young adolescents are increasingly utilizing the Internet as an important source of consumer information and entertainment (Rose, Rose, and Blodgett 2009).”
The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students (2014, background): “For example, Chu (2011) found that users forward viral advertising within Facebook to help build status.”
A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers (2015, background): “The development of brand groups on Facebook and their potential for increasing brand awareness has been advanced by the rise of Web.2.0 in the past few years (Chu, 2011).”
Self-Enhancement as a Motivation for Sharing Online Advertising (2012, background): “Chu (2011) shows that college-age consumers are more likely to engage in viral activities when they are more prone to self-disclosure.”
Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites (2015, background): “Relatively little is known with respect to how consumers respond to advertisements on these sites and which factors might influence consumers’ responses (Chu 2011; Maurer and Wiegmann 2011; Tucker 2014; Wen, Tan, and Chang 2009).”
Social media marketing: Comparative effect of advertisement sources (2017, background): “It is definitely risky, as it can also lead to the generation of an unfavourable message that can be communicated to many prospective consumers (Chu, 2011; Hughes and Palen, 2009; Kim and Ko, 2012; Pietro and Pantano, 2012).”