The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes

By Shu-Chuan Chu, Sara Kamal. 2008

303 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/19d8bedaa22b426db160409657e751b441396944

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Citations in the corpus

Influence of Social Media on Chinese Students’ Choice of an Overseas Study Destination: An Information Adoption Model Perspective (2014, methodology): “In tourism, the ELM and IAM models have been used to examine the effectiveness of a destination website, but not the effectiveness of social media (Cheung, Lee, & Rabjohn, 2008; Cheung & Thadani, 2010; Chu & Kamal, 2008).”
The influence of online information on investing decisions of reward-based crowdfunding (2017, methodology): “While investigating the determinants of online behavior, various previous studies (Luo et al., 2014; Cheung, Lee, and Rabjohn, 2008; Chu and Kamal, 2008; Jones, Sinclair, and Courneya, 2006; Park, Lee, and Han, 2007; Shih et al., 2013) utilized the elaboration likelihood model as their theoretical b”
Does Being Social Matter? Effects of Enabled Commenting on Credibility and Brand Attitude in Social Media (2015, background): “Prior research has established the value of the credibility and expertise of the source (the blogger in this case) in brand evaluations (Petty et al., 1983; Ohanian, 1990; Chu & Kamal, 2008) and that relationship was reinforced here.”
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020, background): “One of the factors determining the effectiveness of influencer endorsements is the perceived credibility of the influencer (Chu & Kamal, 2008; Munnukka et al., 2019).”
The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012, background): “Dual-process theory [21] Elaboration Likelihood Model (ELM) [15,23,36,56,64,65,67,73] Heuristic–Systematic Model (HSM) [36,78] Interpersonal theory Persuasive [21,46,64,66,77]”
Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model (2018, background): “In addition, Chu and Kamal (2008) investigated how perceived credibility of bloggers and blogs in ﬂ uences consumers ’ attitude towards the brand mentioned in the blog.”
Sidedness, commercial intent and expertise in blog advertising (2016, background): “Blogs are therefore seen as a reliable and independent source of information,which is an important difference between this format and traditional advertising venues (Beniger, 1987; Chu & Kamal, 2008).”