Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

By Shu-Chuan Chu, Yoojung Kim. 2011

2,071 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/9c374ef42ccca24fd55f64461a9d056d2fe58bb5

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In Sociology and Political Science

In Human-Computer Interaction

Citations in the corpus

Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market (2021, background): “Such communities tend to believe in friends/relatives’ opinions and are therefore more likely to consider eWOM messages as trustworthy and reliable (Chu & Kim, 2011; Erdem et al., 2006).”
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis (2020, background): “…used in this research. interact are similar in certain attributes (e.g. beliefs, education, social status) (2017) Homophily-Information Credibility Significant positive: Chu and Kim (2011); Fan and Miao (2012); Fan and Sun (2012); Lis (2013); Pentina et al. (2018); Saleem and Ellahi (2017)”
Digital content marketing as a catalyst for e-WOM in food tourism (2020, background): “Some research confirms the importance of ISI on customers’ trust and communication about CI on social media (Chu and Kim, 2011).”
Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model (2018, background): “Chu and Kim (2011) stated that consumers tend to search for information and advice from other consumers when making a purchase decision.”
Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat (2017, methodology): “In previous studies, high levels of SNS trust, tie strength, and network homophily have been found to significantly predict bonding social capital on SNSs USES AND GRATIFICATIONS OF SOCIAL NETWORKING SITES (SNSs) 7 (Chu and Kim, 2011; Phua and Jin, 2011).”
The Impact of Self-Congruity and Evaluation of the Place on WOM: Perspectives of Tourism Destination Residents (2021, background): “In the consumer behavior literature, consumers’ engagement was found to impact eWOM behaviors within social networking sites, such as sharing useful product information and experience (Chu and Kim 2011).”